Hey Reader, Want to finally get lean, strong, and confident without starving yourself or suffering through hours of mind-numbing cardio? Here’s the thing—most fat loss plans fail because they focus on restriction instead of sustainability. Low-carb, high-restriction diets? Sure, they work… until they wreck your metabolism, crush your testosterone, and leave you exhausted. Hours of cardio? It’ll burn some calories, but it also eats away at your muscle mass and leaves you looking skinny-fat instead of lean and powerful. Here’s what actually works—an approach that fuels your body, supports your hormones (including testosterone), and lets you burn fat while keeping muscle. Take G for example, who dropped over 40 lbs in 16 weeks while traveling for work 7-10 days per month. The best part? He didn’t have to suffer through miserable, low-energy days or give up his favorite foods. Want to see how you can do the same? 👉Apply here now – 50% off our typical coaching, spots limited and the doors close Sunday. Your body isn’t meant to feel sluggish, tired, and soft. And with the right approach, it won’t have to. Let’s make this the year you change for good. Eric Bach |
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Hey Reader,Let’s kick things off with a quote from yours truly:“People will eat burgers with no bun but add cheese to the burger and drink vodka...Because carbs make you fat.”I have nothing against vodka (unless it's before leg day), but this is a classic example of missing the forest for the trees.It’s not carbs, fat, or protein that’s the issue — it’s poor decision-making and an inability to zoom out.New Study: Vitamin D Helps You Store Calories as Muscle (Not Fat)Yep, seriously.A new...
Hey Reader, Welcome to this weeks Look Great Naked Newsletter where we help you look great naked without living in the gym. I want to kickstart today with a question: Are you pushing yourself hard enough to build muscle and strength A recent study found that training 1-2 reps shy of failure produces the same muscle growth as going to complete failure. But here’s the problem—most people think they’re close to failure when they’re actually 5+ reps away【Watch this] If your rep speed never slows...
Last week, one of my clients—a business owner, husband, and father—ran his bloodwork with us. No history of cholesterol issues. Sleeps about 6 hours a night. High stress, but nothing crazy. Then his aPoB levels came back. (aPoB is a much, much better indicator of atherosclerosis/plaque build up that leads to heart attack than regular cholesterol levels). Optimal: 30-40 His number? 127. That’s 2-4x higher than he should be.That’s major heart attack risk—despite being in good health with a...