Two types of men walk into the gym…


One wants to feel better.

The other wants to be better.

One chases comfort, hacks, and “what’s optimal.”

The other asks:
What works?
Why does it work?
Then executes… relentlessly.

That’s who we coach. Guys like Joe, mid 50's, former athlete, president of a construction company, who messaged me....

That’s the mindset.

We’re not in this for therapy sessions or pep talks. This isn’t “rah-rah” coaching. It’s results-first.

Yes, we build flexibility around real life, family, business dinners, travel.

We don’t soften the standards.

This is for men who operate with high expectations.
Men who don’t need hand-holding.
Men who want clarity, structure, and proof that it works.

That’s why our coaching is data-driven. We track training, recovery, nutrition, lifestyle stress and when needed, bloodwork.

Not to complicate things. To remove guesswork.

No hacks.
No fluff.
No pretending motivation is the key.

Because it’s not. Standards are.

That’s what we’ve built since 2012. And that’s why our clients win.

So if you’re looking for comfort, reassurance, or “balance”… this probably isn’t for you.

But if you want results?

Let's talk: https://apps.bachperformance.com/apply

You’ll feel right at home.

— Eric

Hey, I'm Eric, the founder of Bach Performance

Join 30,000+ readers who receive highly actionable strategies to lose fat, build muscle, and optimize human performance without living in the gym. Click subscribe to join and grab free resources to look great naked without living in the gym here: bachperformance.com/guides

Read more from Hey, I'm Eric, the founder of Bach Performance

A lot of new faces here, and if we haven’t “met,” allow me to introduce myself. I’m Eric Bach, founder of Bach Performance. Since 2009, I’ve helped thousands of men & women transform their bodies, regain their confidence, and build lean, athletic bodies without living in the gym. I’ve run my own coaching business since 2012. Our work has been featured in Men’s Health, Women’s Health, Men’s Fitness, T-Nation, Schwarzennegger, LiveStrong, and we've been fortunate to coach athletes in the NFL,...

Most successful men have a secret they don't talk about: They're crushing it professionally... but embarrassed to take their shirt off. It's not about vanity. It's about alignment. Let's talk about Daniel.Daniel runs a successful consulting company. Travels constantly. High stress. High expectations. People depend on him. On paper? Winning. But privately, he told me something that cut deep: "I crush it at work, but I'm embarrassed to take my shirt off. My body doesn't reflect the man I know I...

This week I was talking with my client Matt. He’s in his early 30s, running a fast-growing business that’s closing another round of funding. He’s got a team of 90, a 1-year-old at home, and he’s been working from 7 am until 1–2am most nights. So I asked him the same question I ask every high-performer who’s juggling a dozen plates: “How are you handling food right now?” His answer? Predictable: “I don’t have time to think about it. I just grab a shake, a protein bar, and go.” And Matt’s not...