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If I were starting from scratch on January 1st… This is exactly what I’d do: ✅ Eat 40g of protein, 4x/day No food scale. No meticulous tracking (we can do that just by getting pictures of your food...it's cutting edge). If you’re tired of “starting over” every January… Apply for the 2026 Coaching Scholarship P.S. This isn't about motivation. It's about execution. Apply now and we’ll build your roadmap from Day 1. |
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One wants to feel better. The other wants to be better. One chases comfort, hacks, and “what’s optimal.” The other asks:What works?Why does it work?Then executes… relentlessly. That’s who we coach. Guys like Joe, mid 50's, former athlete, president of a construction company, who messaged me.... That’s the mindset. We’re not in this for therapy sessions or pep talks. This isn’t “rah-rah” coaching. It’s results-first. Yes, we build flexibility around real life, family, business dinners,...
A lot of new faces here, and if we haven’t “met,” allow me to introduce myself. I’m Eric Bach, founder of Bach Performance. Since 2009, I’ve helped thousands of men & women transform their bodies, regain their confidence, and build lean, athletic bodies without living in the gym. I’ve run my own coaching business since 2012. Our work has been featured in Men’s Health, Women’s Health, Men’s Fitness, T-Nation, Schwarzennegger, LiveStrong, and we've been fortunate to coach athletes in the NFL,...
Most successful men have a secret they don't talk about: They're crushing it professionally... but embarrassed to take their shirt off. It's not about vanity. It's about alignment. Let's talk about Daniel.Daniel runs a successful consulting company. Travels constantly. High stress. High expectations. People depend on him. On paper? Winning. But privately, he told me something that cut deep: "I crush it at work, but I'm embarrassed to take my shirt off. My body doesn't reflect the man I know I...