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Hey Reader, hopefully your inbox is recovered from Black Friday. We’ve held our current rates for over two years, but with the cutting-edge upgrades I'm going to cover in this email, it's time. If you’ve been thinking about finally getting strong, lean, and in the best shape of your life, this is your window to lock in 2025 pricing and get a free bonus month of coaching. We Don’t Just Give You a Plan. We Build It Around Your Life.
What’s New (and Why Prices Are Increasing)We’ve added serious firepower to make your results faster and more personalized than ever:
Coaching TiersPlatinum: Full concierge coaching with Eric Bach (hey, that’s me!), including weekly calls, meal delivery setup, gym access planning, and more. A quick note from Eric: This means that Platinum Coaching will soon be the only way to work with me directly. It’s the most personalized experience we offer, where I’m in the trenches with you every step of the way. Expert coaches lead our Gold and Silver programs. I’ve personally trained and mentored them (while they design MY training) for 5+ years, and I’m incredibly proud of the results they’re delivering. If direct coaching with me is important to you, this is your window to lock that in before the transition is complete. Why Our Clients WinMost clients come to us after trying everything and getting nowhere. We change that. Aaron lost 16+ pounds in his first 6 weeks. And we helped him keep it off. Because our program adapts to your goals, your biology, your lifestyle.
Apply Now →https://apps.bachperformance.com/apply To your success, |
Join 30,000+ readers who receive highly actionable strategies to lose fat, build muscle, and optimize human performance without living in the gym. Click subscribe to join and grab free resources to look great naked without living in the gym here: bachperformance.com/guides
In this edition: Why “Muscle Confusion” is a Myth (And What To Do Instead) Eat to Support Your Hormones (Not Wreck Them) The 1% Rule That Builds Real Strength Research Breakdown: The Real Fat-Burning Zone Client Win of the Week: Greg’s Metabolic Momentum The Muscle Confusion Lie “I like to keep my body guessing…” We’ve all heard this one. But here’s the truth: constantly switching workouts kills your gains. Muscle confusion? It’s a fitness myth—sold to keep people entertained in group classes...
I was flying to Nashville yesterday and struck up a chat with the guy sitting next to me. After telling him what I do, he said… “The only way I can lose weight is if I start running and cut carbs… I know it’s not ideal, but it’s what worked before.” I hear this all the time. But let me ask you this: If that diet really worked… why do you keep going back to it? Because here’s the truth: If a diet truly works, it’s sustainable. It helps you lose weight and maintain it. Most people do this...
Hey Reader, Have you heard of nutritional periodization? If not, read to the end of this email.First, the elephant in the room. High fat diets are overrated. You don’t need more than 20-25% of your daily calories from fat. That’s enough to support hormones and absorb fat-soluble vitamins — even less so if you’re on hormone replacement therapy (HRT), where your hormonal baseline is already supported. But here’s the kicker… More fat doesn’t = more performance. In fact, going high-fat usually...