I was flying to Nashville yesterday and struck up a chat with the guy sitting next to me. After telling him what I do, he said… “The only way I can lose weight is if I start running and cut carbs…

I know it’s not ideal, but it’s what worked before.”

I hear this all the time.

But let me ask you this:

If that diet really worked… why do you keep going back to it?

Because here’s the truth:

If a diet truly works, it’s sustainable.
It helps you lose weight and maintain it.

Most people do this instead:

• Cut carbs
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• Drop water weight and some fat
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• Feel the “feelback” from workouts—soreness, sweat, a little progress
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• Push hard for 4-6 weeks

Then it all hits…

Low energy. Poor sleep. Fat loss stalls. Motivation fades.
And boom—back to square one.

This “yo-yo” cycle doesn’t just waste time.
It makes future fat loss even harder.

Why?

Because extreme restriction → rapid regain → fat cell growth (aka fat hyperplasia).
Hormones crash. Your body becomes more resistant to fat loss.
And suddenly… the old diet stops working.

So what’s the real question?

What part of that old plan isn’t sustainable?

Is it the restrictive eating?
The punishing workouts?
The lack of flexibility?

Because real, lasting fat loss doesn’t come from suffering. It comes from a system that works with your lifestyle—not against it.

Like our 4:2:1 Fat Loss Method…

• Flexible, enjoyable nutrition
  ​
• Training that builds strength, muscle, and boosts metabolism
  ​
• A sustainable path to looking great, feeling better, and keeping the results for life

This isn’t about losing 15 lbs fast just to gain it back.

It’s about building a lean, strong body—and never needing another “plan.”

Ready to make that happen?

​If you want to work one-on-one and make a permanent transformation, our online coaching program is for you. ​
​Apply now: Coaching​

-Eric Bach