Most guys say they want to live longer, be around for their families, and avoid the slow slide into poor health.
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But few are willing to do what actually extends life: build more muscle.
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And here’s the kicker…
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A recent review of 49 studies (with nearly 900,000 participants) found something wild:
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​The bigger your biceps, the lower your risk of dying.
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​Literally.
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Not because biceps are magic.
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But because arm size is a reflection of overall muscle mass—and low muscle mass (called sarcopenia) is one of the strongest predictors of all-cause mortality.
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In other words:
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Getting jacked isn’t just about looking great naked.
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It’s about being harder to kill.
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That’s why in the Look Great Naked Protocol, we don’t just chase fat loss...
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We chase muscle in the right places.
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Especially in your arms, back, and shoulders.
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Because those are the “visual impact zones” that make your physique pop—even when shirtless at the pool or rocking a tee.
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→ Watch: 3 Underrated Exercises To Build V-Tapered Lats
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Client Shout Out: Matt Brenner
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​Matt is a martial arts studio owner and consultant. He’s been active for decades—but like many high-performers, he didn’t look like he trained.
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Why?
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He was training for performance—mostly CrossFit, intervals, and sports-specific stuff.
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Nothing wrong with that…
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But if you want to look like you lift, you’ve gotta train like a bodybuilder—at least part of the time.
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Since joining LGN, Matt’s packed on muscle, leaned out, and now looks as strong as he performs.
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Aesthetic + Athletic. That’s the win.
​https://drive.google.com/drive/folders/18ntoWdR7B5fj9CkxIjUKRopVbCGFMW1e
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A final thought…
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​"Instead of letting this get me depressed and derail my training, I keep a positive mindset because I know that staying optimistic is the key to staying consistent. And staying consistent is the best way to make progress."
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That’s the truth.
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Life throws curveballs. But the guys who stay positive and consistent?
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They make it through stronger, leaner, and more confident.
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If you’re ready to drop fat, build muscle in the right places, and become harder to kill…
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📩 Apply for coaching here → https://bachperformance.com/coaching/
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This week I’m accepting 3 new clients inside the Look Great Naked Protocol.
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Summer’s coming—start now and be ready.
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Talk soon,
​Eric