Summer is one of the hardest times for most people to get in shape.

With cookouts, holidays, and kids at home, having a regular routine can feel almost impossible. Here's something I’ve found to be incredibly helpful...

ADE: Automate. Delegate. Eliminate.

Automate as many meal decisions as possible early in the day. The less you have to think about being healthy, the easier it becomes to stay on track.

Delegate the thinking. Work with an expert to build the plan and handle the adjustments. You keep more headspace for the things that matter most.

Eliminate trouble foods and situations that lead you to slip up. Out of sight, out of mind works when your goals matter.

If you do this, you can stay lean, strong, and still enjoy the experiences that make life worth living.

For example, over a ten-day stretch I’ve got the 4th of July, my daughter’s birthday and party, and my wedding anniversary.

I’m not going to eat chicken, rice, and broccoli through all that. I’m going to enjoy BBQ, cake, alcohol, and steak. And the truth is, I fit those things in on a regular basis already—with this protocol.

You can too.

But it only works if you apply the ADE strategy and get dialed in the rest of the time.

Speaking of strategy—let’s talk about sleep.

A lot of people avoid evening workouts thinking they’ll wreck their sleep as a way to avoid exercise altogether.

But a new randomized controlled trial just confirmed the opposite:
​Lifting weights actually helps you sleep better.

“Improved subjective sleep quality and reduced sleep disturbances.” — Study published in Sleep Breath, 2025

You don’t need to skip training because you need to sleep.
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You need to train so you can sleep better–and this bleeds over into your mental healthy, physical health, and mood.

The power of self investment…

I spent $5K when I was a broke 20-something… And it 1000x’ed my ROI. Not because of the strategy. Not because it was the “perfect time.”

But because I finally acted— even though I was living paycheck to paycheck, even though I was getting married… I pulled the trigger then and there.

Here’s what most people miss… (see the Instagram post here)​

Client Shoutout: Bailey Vinson

Most guys think they have 10 lbs to lose. The reality is it’s usually closer to 20–30.

Bailey dropped over 30 lbs of fat and gained muscle. Now he’s eating over 3,000 calories per day without gaining body fat.

Why?

Because when you go through our Look Great Naked Protocol, we don’t just focus on fat loss.
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We start with metabolic priming to prevent the rebound that happens with most crash diets.

That’s why Bailey kept the weight off—and why his energy, training, and strength are still climbing.

Want a smarter, sustainable way to get ripped?

We’re giving 25% off coaching to the next 11 people who apply for the Look Great Naked Protocol.

We’ll even cover bloodwork and labs to make sure your health and hormones are 100% dialed in.

Apply here now.

Have a great weekend,
Eric