Everyone wants to stay strong, lean, and healthy as they get older–but are you really consuming enough protein for that to happen?If you’re like most people, the answer is no.Here’s the problem: Protein synthesis drops with age. Sarcopenia, the age-related decline in lean muscle, increases as well. When you lose lean muscle, you lose functional capacity, your appearance changes–hey, saggy skin–and your metabolic rate slows down–making it easier to add body fat.Getting lots of protein–around...
1 day ago • 2 min read
It’s not impossible to build muscle once you turn 30, but it does get harder.If you’re dead serious about changing your physique, you’ll need to make changes to your approach. No, I don’t mean starting a keto diet 🤭, cold shower, or any of that guru sh*t 😐 The biggest step is to pick one direction at a time: build muscle OR lose fat.Trying to do both is like blowing your hair while standing under the shower. Building muscle only gets harder (but more important) as you get older. To build...
2 days ago • 1 min read
Quick heads up: This is a longer email that doesn't have much to do with fitness. Yet, I know you'll find it helpful if you're a type-A, hard-charging guy like me.A month ago, Instagram shut down my account. No warning, and over a decade of content and the channel that drives 40 to 50 percent of our front-end revenue for Bach Performance evaporated overnight.It happened in the middle of a launch, costing the business tens of thousands of dollars. The good news is, I got it back last week. But...
4 days ago • 2 min read
You do not need a new diet. You need a short list of foods you can build meals around without thinking about it. Here are the 7 I keep in rotation, and why each one earns its spot: https://youtu.be/VDQqRlapNWA Eric
5 days ago • 1 min read
Right now, I have three spots available in my elite-level one-on-one online coaching program before October. I’m saving it for a current or former athlete who wants to build strength, athleticism, and of course, get lean. If you’re a former wrestler, baseball, football, hockey, or basketball player who still likes to win at everything, I can guarantee you’ll get in the best shape of your life. You’ll rebuild your athletic body, supercharge your energy, and totally dominate the competition in...
6 days ago • 1 min read
We just dropped a new resource. If you're looking to get your explosiveness back without living in the gym, grab it now. The Power Primer Cheatsheet breaks down the 7 moves that bring the athlete in you back, and why lifting heavy alone will never do it. Grab it here:https://docs.google.com/document/d/1JnAWJ43o8sKFu6Rg9hBPIQpvSRh2nEoiCmCzVqZPdKg/edit?usp=sharing Talk soon, Eric
8 days ago • 1 min read
Find that you are good with your diet all day, then stress eat at night or on the weekend? Stress drives cravings. Carbs reduce cortisol. So when you go low-carb, live a high-stress life, and train hard, that combination is one reason those late-night cravings show up. In this episode I talk with coach Jeb Johnston about how to break the cycle of emotional eating. Listen here: https://youtu.be/wJhPS4mFdQc Eric
9 days ago • 1 min read
A former client just sent me this message: Before coaching, he had not trained consistently in more than a decade. And he did not just struggle to get to the gym. He hated working out. During the four months we worked together, he gained 10 pounds of lean mass and got leaner. But after coaching ended, he told me something I liked even more. He was still following what we taught him. He was still training. And he actually loved going to the gym. His explanation was pretty simple: He learned...
13 days ago • 1 min read