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Hey, I'm Eric, the founder of Bach Performance

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A Nice Watch Won’t Fix a Soft Body

There are two types of status. The first? Bought status.The watch. The car. The VIP table. The suit. Nothing wrong with it—but let’s be real:Do you want the Rolex because you love the engineering? Or because you want people to see you have a Rolex? The second type? Earned status. And this one? You can’t buy. Earned status is:✅ Respect from your peers.✅ Free time & financial success.✅ A strong, lean, and athletic body that commands attention. Even the wealthiest guys in the world can’t skip...

I don’t accept when you say things like… “I don’t have time.” “I don’t know what to do.” “I’m doing everything right, but it’s not working.” Not because I don’t trust you–I know you’re working hard and have a lot on your plate. It’s because I know you deserve more. Even if it feels far away, getting your dream body is possible. I’ve been coaching for 15 years. I’ve seen men and women with busy careers and families lose and keep off 100+ pounds. Others look better in their 50’s than most...

We've officially opened applications for The $15,000 Bach Performance Coaching Scholarship Giveaway\! I'm giving away ⤵️ 11 PARTIAL coaching scholarships ALL worth more than $1000. To work with me 1:1 inside my premium coaching program — The Bach Performance Method™ This is for high-performing men & women 35+ who are doing everything “right”… You train hard You eat clean-ish You show up when you can But the mirror, the energy, and the performance still aren't matching the effort This isn't...

The $15,000 Bach Performance Scholarship Is Now Open! After 18+ years of coaching and thousands of transformations… I didn't want to post another "content" week on Instagram. I wanted to create something more meaningful. So I'm giving away $15,000 in private-coaching scholarships through The Bach Performance Method™. Here's what that includes: 11 Partial 6-Month Scholarships to work with me 1:1 This is not a challenge. Not a reset. Not a quick fix. It's my highest-level coaching container for...

I turn 37 later this month. Every year I mark it with something that gives back to those who've been following this journey. This year is the biggest one yet: $15,000 in coaching scholarships — including one full ride — opening tomorrow morning at 5am. This isn't a giveaway. It's a 6-month implementation program for those who are done guessing and ready to execute. You don't have an information problem. You have a systems problem. You've tried training harder. Eating cleaner. Starting over on...

Hey Reader, Check this insane transformation out from my guy Thiago…who has routinely said… "I know what to do." Only to notice it's not working anymore. He took advantage of a scholarship program last year, much like the one you can register for here: https://apps.bachperformance.com/birthdayscholarship His results? He's gone from 218 lbs to 192 lbs and ripped at 37 years old. Thiago WAS a strength coach. He knows more than 99% of people. But knowledge alone isn't enough to get results. If...

Let's make this make sense. 48 hours ago, I opened the $15,000 Bach Performance Coaching Scholarship Giveaway Thousands of guys saw it A handful applied And this is where it gets interesting… Because the scholarship costs NOTHING to apply https://apps.bachperformance.com/birthdayscholarship There's literally zero downside! Best case… You win thousands of dollars and get in the best shape of your life- and learn how to keep it. Worst case… You take 3 minutes to get honest about what you...

Hey Reader, I went through our coaching applications this week, and one goal kept coming up: "I want six-pack abs in six months or less." Well, how does three months sound? If these are the results you want, apply for the 15K Birthday Coaching scholarship here: https://apps.bachperformance.com/birthdayscholarship On the applications I reviewed, a few more things stuck out… People mention feeling uncomfortable in their skin. Being embarrassed to take their shirt off at the beach. Feeling...

Welcome to Final Rep Friday... your no-BS guide to getting stronger, leaner, and more energized without living in the gym. This week's issue is powered by the 6-Week Metabolic Reboot. If you've been on the fence about working with us, this is the lowest barrier to entry we offer. Personalized training, nutrition framework, weekly check-ins, and real accountability. 👉 All the details are covered here: https://www.notion.so/6-Week-Metabolic-Reboot-2f41932291e480bfb255d78 Body Recomposition:...