One wants to feel better. The other wants to be better. One chases comfort, hacks, and “what’s optimal.” The other asks:What works?Why does it work?Then executes… relentlessly. That’s who we coach. Guys like Joe, mid 50's, former athlete, president of a construction company, who messaged me.... That’s the mindset. We’re not in this for therapy sessions or pep talks. This isn’t “rah-rah” coaching. It’s results-first. Yes, we build flexibility around real life, family, business dinners,...
31 minutes ago • 1 min read
A lot of new faces here, and if we haven’t “met,” allow me to introduce myself. I’m Eric Bach, founder of Bach Performance. Since 2009, I’ve helped thousands of men & women transform their bodies, regain their confidence, and build lean, athletic bodies without living in the gym. I’ve run my own coaching business since 2012. Our work has been featured in Men’s Health, Women’s Health, Men’s Fitness, T-Nation, Schwarzennegger, LiveStrong, and we've been fortunate to coach athletes in the NFL,...
3 days ago • 1 min read
Most successful men have a secret they don't talk about: They're crushing it professionally... but embarrassed to take their shirt off. It's not about vanity. It's about alignment. Let's talk about Daniel.Daniel runs a successful consulting company. Travels constantly. High stress. High expectations. People depend on him. On paper? Winning. But privately, he told me something that cut deep: "I crush it at work, but I'm embarrassed to take my shirt off. My body doesn't reflect the man I know I...
10 days ago • 1 min read
This week I was talking with my client Matt. He’s in his early 30s, running a fast-growing business that’s closing another round of funding. He’s got a team of 90, a 1-year-old at home, and he’s been working from 7 am until 1–2am most nights. So I asked him the same question I ask every high-performer who’s juggling a dozen plates: “How are you handling food right now?” His answer? Predictable: “I don’t have time to think about it. I just grab a shake, a protein bar, and go.” And Matt’s not...
12 days ago • 1 min read
I’m giving away copies of a simple, repeatable meal plan that we use with busy, high-performing clients. Because knowing what to do isn’t the problem. Staying consistent is. Most people fail nutrition not because they lack discipline, but because they’re making too many decisions when they’re already tired, stressed, and busy. The key to nutrition isn’t perfection. It’s building a meal strategy that flows with your life so execution becomes automatic. This approach: Reduces decision fatigue...
16 days ago • 1 min read
If you’re over 30 and you’re tired, softer than you used to be, not recovering like you “should”… there’s a good chance you’re treating symptoms instead of the root cause. Most people try to “fix hormones” with random supplements, more caffeine, or grinding harder in the gym. But testosterone optimization (for men and women) isn’t a motivation problem. It’s a lever problem. In this YouTube video, I break down the few variables that actually move the needle—without the hype, fear-mongering, or...
21 days ago • 1 min read
Here’s a big mistake a lot of people make in their 30s: They try to “FORCE” the same approach that worked in their 20’s into their life now. More workouts. More restrictions. More grind. But more doesn’t mean better. In your 30s and 40s, that “go harder” mindset? It backfires fast. The truth is: Your life has changed. You have more professional responsibility. More personal responsibility in relationships.Your body has changed. Your training should too. The key change you have to focus on is...
24 days ago • 1 min read
If I were starting from scratch on January 1st…And I wanted to drop 15 pounds of fat without obsessing over calories or tracking every bite… This is exactly what I’d do: ✅ Eat 40g of protein, 4x/day✅ Eat plants with each meal✅ Sleep 7 hours a night — non-negotiable✅ Get lab work to ensure my hormones & internal health are dialed in.✅ Lift, jump, walk, sprint.✅ Build real strength — deadlift/squat 1.5–2x bodyweight✅ Avoid snacks — structured meals only✅ Walk 10 minutes after each meal...
about 1 month ago • 1 min read
Happy New Years Eve! We’re giving away $13,000 in coaching scholarships to our Look Great Naked Coaching program.Here’s exactly how it works. One applicant will receive a full scholarship to our complete GOLD level program: $3,000 value. Every other qualified applicant will receive a partial scholarship worth at least $500 toward one of our premier programs. There’s no guessing. No gimmicks. If you apply and you’re a good fit, you are getting a minimum of $500 off a program designed to help...
about 1 month ago • 1 min read
Hey ReaderCall me Santa because I’m bringin’ scholarship gifts and great news…We’re giving away 13 coaching scholarships and 1 full-ride scholarship for free coaching to help you optimize your testosterone levels, get jacked, lean, and level up your life. Anyone can win. Before poppin’ bottles, there is a crucial step for you to take: Fill out this short Scholarship Application (it takes maybe 60 seconds): https://apps.bachperformance.com/januaryjumpstart You might be wondering…Is this for...
about 1 month ago • 1 min read