Hey ReaderLast week I was at one of my favorite restaurants, Post House. Black Walnut Manhattan in front of me. Bread basket between my wife and I. Menu in my hand. Old me would've spiraled. Track? Don't track? Just guess and feel guilty Monday? At 25 I could get away with it.At 35 it takes longer to bounce back. So I opened our Bach Performance coaching all to test ou a new feature: Got the best option for my macros in 11 seconds. That's the new Restaurant Menu Scanner. Live now for coaching...
1 day ago • 1 min read
90 days. That's what you've got before Labor Day, football season, and back-to-school night. 90 days is enough time to change your body. Not "feel better." Not "drop a few." Actually different. The kind of different that gets noticed at the cookout. The kind your wife mentions to her sister. 90 days is also enough time to do absolutely nothing. To keep telling yourself you'll start "after the trip." Or "once the kids are in school." Or "when work calms down." Work isn't going to calm down....
2 days ago • 1 min read
Hey, have you grabbed our new Testosterone optimization guide?We put together a two minute quiz that'll help you stand based your energy levels, focus, and ability to burn fat and lose muscle.Grab it here: https://apps.bachperformance.com/testosterone-Eric
3 days ago • 1 min read
Hey ReaderDoors just opened. Wednesday May 20th, 5 PM EST. Free 4:2:1 Flexible Fat Loss Masterclass.Built for parents over 30 who are tired of choosing between getting lean and actually living. Here's what we'll cover live: The 4:2:1 framework — 4 moderate days, 2 aggressive days, 1 free day — and why it outperforms the all-or-nothing cuts you've been running for the last 15 years How to drop 20+ pounds without giving up pizza, BBQ, or bourbon How to track your macros with precision using our...
12 days ago • 1 min read
Hey ReaderA few years back I was deep in a cut. Photoshoot the next week in Mexico during a work trip. It was also the holiday season. Everything locked down tight. Aggressive deficit. Perfect tracking. Discipline at a level that actually felt impressive from the outside. Zoey, three years old at the time, walked up to me holding a cookie. "Daddy, eat it with me." I said no. She shrugged. Walked away. I felt like a shitty dad and reminded myself of the point…fitness should improve our lives....
14 days ago • 1 min read
Eleven years ago, two weeks into betting everything on my own business, I got a phone call in a gym lobby that detonated my life. My accountant, the guy I trusted with every dollar I had — had just been raided by the FBI, IRS, and Secret Service. Biggest white-collar tax crime in Colorado history. My entire nest egg was gone. I owed the IRS six figures I didn't have. I was 26, newly married, and one signature away from losing everything. I just published the story on what happened, the dark...
16 days ago • 1 min read
Hey ReaderI got a message this week I can't stop thinking about.A guy wrote in and told me he hasn't taken his shirt off in front of another human being since he was 14 years old. Never showered with a girlfriend. He's moving to a big city to chase two dreams: acting and fighting, both industries where you have to walk into a room like you belong there. And he knows, in his bones, that he can't. Because every time he pictures himself at the audition or in the cage, the next image that flashes...
17 days ago • 1 min read
Hey ReaderTwelve months ago, Jeremy walked into coaching at 204 pounds. 47 years old. Kids. Banker. He could have every excuse in the book from client dinners, family meals, and a busy schedule. But, he committed to making changes in his life, and today, he's sitting at 155. 49.6 pounds gone. No crash diet. No GLP-1. No 75 Hard cosplay. No six-week challenge that crushed him in month two. Just a system. Executed for a year. Here's what actually moved the needle: He ate the same foods on...
24 days ago • 1 min read
Had a call with a sales executive yesterday. Travels constantly. Business dinners, client entertaining, the works. He's working with a well-known coach in the space. Someone I know personally (and frankly, respect!) But here's the issue he's running into: That coach is so black and white with his approach. See, this guy needs to be able to have drinks when he's entertaining clients and closing deals. Sales is about building relationships, trust, and connection. He needs to be in a position...
25 days ago • 1 min read
Hey ReaderWe just updated our Testosterone Optimization Guide. Inside, you'll find a new addition... a 2-minute self-audit that tells you exactly where you actually stand. Eight questions. Four to forty points. The number doesn't lie. Information isn't the bottleneck for most people these days: an honest assessment and fixing the root issue is. The audit cuts through the rationalizing most people do when they look in the mirror. It tells you whether you're dialed in, slipping, suboptimal, or...
25 days ago • 1 min read