In this edition: Why “Muscle Confusion” is a Myth (And What To Do Instead) Eat to Support Your Hormones (Not Wreck Them) The 1% Rule That Builds Real Strength Research Breakdown: The Real Fat-Burning Zone Client Win of the Week: Greg’s Metabolic Momentum The Muscle Confusion Lie “I like to keep my body guessing…” We’ve all heard this one. But here’s the truth: constantly switching workouts kills your gains. Muscle confusion? It’s a fitness myth—sold to keep people entertained in group classes...
22 days ago • 2 min read
I was flying to Nashville yesterday and struck up a chat with the guy sitting next to me. After telling him what I do, he said… “The only way I can lose weight is if I start running and cut carbs… I know it’s not ideal, but it’s what worked before.” I hear this all the time. But let me ask you this: If that diet really worked… why do you keep going back to it? Because here’s the truth: If a diet truly works, it’s sustainable. It helps you lose weight and maintain it. Most people do this...
23 days ago • 1 min read
Hey Reader, Have you heard of nutritional periodization? If not, read to the end of this email.First, the elephant in the room. High fat diets are overrated. You don’t need more than 20-25% of your daily calories from fat. That’s enough to support hormones and absorb fat-soluble vitamins — even less so if you’re on hormone replacement therapy (HRT), where your hormonal baseline is already supported. But here’s the kicker… More fat doesn’t = more performance. In fact, going high-fat usually...
24 days ago • 2 min read
Dumbbell rows are a great exercise–if you do them right.Problem is most people “row” like they’re trying to pull-start a lawnmower. This leads to… > shoulder pain > Overemphasizing your biceps > Underdeveloping your lats.If you want to AVOID the biggest dumbbell row mistakes, watch this video and drop a comment:https://www.youtube.com/watch?v=xridomJGUGs&t=1s Cheers,Eric BachFounder of the Men’s Health & Optimization Protocol
25 days ago • 1 min read
Fitness is a force multiplier: When you get strong, jacked, and athletic, your confidence will skyrocket.I've had guys transform their careers, get promotions, and find new relationships in part because they transformed their health.I started noticing this trend in my old life.I started training because I wanted to get better at sports.But growing up, I was a pipsqueak. I was 5’3” and 103 pounds when I was 14.Girls thought I was cute–like, younger brother cute.On the football field, I...
26 days ago • 2 min read
Welcome to the Look Great Naked Newsletter! In this edition: Muscle Growth vs Fat Loss: The Underrated Link The Real Strength Shortcut Why "I Blew It" Isn’t the End Eating Intentionally: 3 Quick Wins Client Win of the Week: Jason’s Photoshoot Push Muscle Growth Causes Fat Loss? New Study Says Yes For years, we’ve known muscle mass helps maintain fat loss. But a new paper from Sports Medicine (June 2025) titled “Effects of Skeletal Muscle Hypertrophy on Fat Mass and Glucose Homeostasis in...
29 days ago • 2 min read
Welcome to the Look Great Naked Newsletter!In this edition, I’m going to break down… Seed Oil, heart disease, and inflammation Nutritional periodization Training for fat loss Seed Oils vs. Butter: The Real Issue Seed oils and refined sugar are all the rage. But is the “hype” worth the headlines? A recent study published in JAMA Internal Medicine (May 2025), titled “Butter and Plant-Based Oils Intake and Mortality,” found that replacing butter with seed oils may reduce mortality risk by 17%....
about 1 month ago • 2 min read
My wife and I celebrated our 11th wedding anniversary in Charleston this past Saturday. Dinner by the river. Seafood tower. And of course, jokes. Before dinner we saw Nate Bargatze live—and one of the opening acts stole the show (at least for us). He had lost over 100 pounds and like every dieter, had some horror stories. The punchline? Not that bacon and ribeyes are miracle food. No, his take was far more accurate... That anyone on a strict keto diet basically wants to murder their family....
about 1 month ago • 1 min read
This weeks LGN Newsletter is going to have a different angle– testosterone replacement therapy. Many of the key principles talked about here are also relevant for HRT–hormone replacement therapy for women.Overall, there’s a ton of stigma around any type of hormone therapy, so…I’m going to pull back the curtain on my experience. For reference, I started TRT at the end of May. I’ve done bloodwork and labs 2-3x year for 10+ years. I’ve trained hard, gotten photoshoot lean, and dialed in my...
about 1 month ago • 3 min read
Hey Reader,Most people gain weight over the summer. Why? Because staying lean feels impossible when cookouts, cold drinks, and late-night indulgences surround you. But what if you could actually lose fat this summer...without skipping BBQs, ice cream, or your favorite summer memories? Last year, I faced this exact challenge before a business trip to Cancun. I wanted to get lean and still enjoy ice cream with my daughter and a few weekend drinks. So I created a strategy that worked like...
about 2 months ago • 1 min read
