Hey Reader,Let’s kick things off with a quote from yours truly:“People will eat burgers with no bun but add cheese to the burger and drink vodka...Because carbs make you fat.”I have nothing against vodka (unless it's before leg day), but this is a classic example of missing the forest for the trees.It’s not carbs, fat, or protein that’s the issue — it’s poor decision-making and an inability to zoom out.New Study: Vitamin D Helps You Store Calories as Muscle (Not Fat)Yep, seriously.A new...
5 days ago • 2 min read
Hey Reader, Welcome to this weeks Look Great Naked Newsletter where we help you look great naked without living in the gym. I want to kickstart today with a question: Are you pushing yourself hard enough to build muscle and strength A recent study found that training 1-2 reps shy of failure produces the same muscle growth as going to complete failure. But here’s the problem—most people think they’re close to failure when they’re actually 5+ reps away【Watch this] If your rep speed never slows...
12 days ago • 2 min read
Last week, one of my clients—a business owner, husband, and father—ran his bloodwork with us. No history of cholesterol issues. Sleeps about 6 hours a night. High stress, but nothing crazy. Then his aPoB levels came back. (aPoB is a much, much better indicator of atherosclerosis/plaque build up that leads to heart attack than regular cholesterol levels). Optimal: 30-40 His number? 127. That’s 2-4x higher than he should be.That’s major heart attack risk—despite being in good health with a...
16 days ago • 1 min read
Hey Reader, Most people overcomplicate fat loss. They chase every new diet, program, and hack—only to spin their wheels. But the truth? Success comes from the ruthless execution of the basics. This newsletter is sponsored by the Look Great Naked Blueprint —50% off until Sunday at 11:59 PM EST. 25 Simple Tips to Get Lean for Summer Hit 8-10k steps per day. Eat protein with every meal (1g per lb of body weight). Sleep at least 7 hours per night. Prioritize whole, unprocessed foods. Strength...
19 days ago • 2 min read
The quote hit me like a sledgehammer this morning. "The days are long but the years are short." - Sahil Bloom You know what's wild? If your kids are under 10, you're their whole universe right now. Every smile, every laugh, every moment together shapes their world. But here's the gut punch: By the time they turn 18, you've already used up 80% of the time you'll ever spend with them. Let that sink in for a second. And your parents? If they're 60 and you see them twice a year, you might only...
24 days ago • 1 min read
Hey Reader, Most people overcomplicate fitness. But the truth? Small, consistent improvements in key areas lead to massive results. THIS newsletter is sponsored by the Triple Threat Muscle Program Want to get strong, lean, and athletic—without wasting time in the gym? That’s exactly what you get with Triple Threat Muscle. Click here to get the program now. Cardio Vs Weight Training for Fat LossArecent study compared 406 overweight individuals training for three hours per week in one of three...
26 days ago • 1 min read
Hey Reader,Most people overcomplicate fitness. But here’s the truth: small improvements in key areas give you massive returns. Take your VO2 max, for example. In 2018, researchers found that improving your VO2 max from the bottom 25% to just average (50th percentile) was linked to a 50% reduction in all-cause mortality. Push it to the top 50-75%? That’s a 70% reduction. How to Build a High-Performance Body & Live Longer VO2 max is the maximum amount of oxygen your body can use at the cellular...
about 1 month ago • 2 min read
Hey Reader, Want to finally get lean, strong, and confident without starving yourself or suffering through hours of mind-numbing cardio? Here’s the thing—most fat loss plans fail because they focus on restriction instead of sustainability. Low-carb, high-restriction diets? Sure, they work… until they wreck your metabolism, crush your testosterone, and leave you exhausted. Hours of cardio? It’ll burn some calories, but it also eats away at your muscle mass and leaves you looking skinny-fat...
about 1 month ago • 1 min read
Hey Reader,We’re doubling down on what we do best—helping you look and feel incredible—and giving our newsletter a name to match. Welcome to The Look Great Naked Newsletter. The Two Mindsets That Shape Your Success There are two ways to approach life: 🔹 Growth Mindset: You believe your abilities, intelligence, and character can improve with effort and time. Challenges become opportunities. 🔹 Fixed Mindset: You believe you’re either “naturally good” or “just not built for” something. You seek...
about 1 month ago • 1 min read
You’ve probably heard that cutting carbs is the secret to getting shredded.What if I told you that long-term low-carb diets actually tank your testosterone and make fat loss harder?Sounds crazy, right? But here’s why:🔹 Carbs lower SHBG (sex hormone-binding globulin), making more free testosterone available in your body. 🔹 Low-carb diets spike cortisol, your stress hormone, which directly competes with testosterone. 🔹 Lack of carbs = slower recovery, weaker workouts, and lower energy, making...
about 1 month ago • 1 min read
